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Under the stewardship of TaylorMade adidas Golf, Maxfli moved its focus from premium balls, such as Black Max and Red Max, to distance balls while TaylorMade adidas Golf expanded its brand into the premium market. They have also acquired the rights to Top Flite clubs and golf balls in 2012 from Callaway.Īlthough Dick’s Sporting Goods own the Maxfli brand, Noodle golf balls are still being manufactured by TaylorMade adidas Golf at its manufacturing facility in Korea. Dick’s Sporting Goods acquired the rights to Maxfli from TaylorMade adidas Golf on February 11, 2008, on their way to becoming a player in the golf equipment market. TaylorMade is renowned for their equipment and premium golf balls even though they own the Maxfli and other brands.

TaylorMade adidas Golf retained the Noodle trademark and associated golf ball patents. Slazenger Golf Products Company acquired the rights to Slazenger Golf in North America. They took this option in 2004 and Maxfli became a brand within the TaylorMade adidas Golf group.

This did not achieve the results that the management team expected and was soon under the control of a consortium of banks led by The Royal Bank of Scotland.Īt the time TaylorMade adidas Golf had a licensing agreement in place with Maxfli giving TaylorMade adidas Golf the option to purchase the Maxfli brand. Management BuyoutĪ management buyout of the Dunlop Slazenger company was facilitated by private equity firm Cinven In 1996. The most recognized brands in its stable included golf, tennis, squash, and badminton through the Dunlop Sport, Slazenger, Maxfli, and Carlton Sports brands. (BTR) who consolidated their various sports brands which they have acquired as part of their take-over of Dunlop Holdings in 1985. Initially, the Maxfli brand was part of the Dunlop Slazenger group which was formed by now-defunct British Tyre & Rubber Co. It makes for interesting reading how the company progressed through the years and who makes Noodle golf balls now. Noodle golf balls are highly regarded by many golfers as one of the most affordable and reliable golf balls for beginners and high handicap golfers alike.